Since 1993
Founded in 1993 by Mrs. Jin, a passionate advocate for children’s well-being, Adler originally began as Beijing Great Wall Toy Factory. It was focusing on the research, development, and production of entertainment equipment for Chinese children and teenagers.
In 2000, Adler acquired land in Tongzhou, Beijing, to establish a state-of-the-art industrial factory. We implemented advanced technologies to develop large-scale production lines. After successfully passing the National Center for Quality Inspection of Sports Goods, we became a certified and qualified enterprise.
By 2011, Adler had secured over ten design patents. We also became members of the China Association of Amusement Parks and Attractions (CAAPA), the International Association of Amusement Parks and Attractions (IAAPA), and the China Toy and Baby Products Association.
Adler introduced PU materials to the market, successfully obtaining CE certification from the EU Quality Certification Center. We established strategic partnerships with leading real estate developers such as Wanda Plaza and Greenland, as well as prominent amusement park chains including Jiawen Park, Great Whale World, and Happy Bar.
Adler expanded its international presence by forming partnerships with amusement parks in Singapore, the United States, and Malaysia, marking a significant milestone in our entry into global markets.
Adler strengthened its Beijing R&D Center, successfully delivering over 100 high-quality projects across more than 200 cities in China. We introduced premium products and comprehensive turn-key solutions tailored for boutique parks.
Adler established its Shanghai office to strengthen industry partnerships, expand its global team, and drive international growth. Focusing on indoor sports facilities and outdoor non-powered attractions, we deliver comprehensive turnkey solutions tailored to evolving market demands.
To date, we have successfully completed over 100 global projects, with our team continually expanding. Our mission is to deliver safer and more enjoyable amusement experiences to people worldwide.
Europe：+44 0770 611835
Shanghai: F9, Building 6, No.639, Hope Rd, Jiading, Shanghai
Beijing: F6, No.19, Chaobaiyun Valley, Yanjiao, Sanhe City, Hebei
Adler Factory: Xishui County, Huanggang, Wuhan, Hubei Province
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